Rock Your Career!

Why Prudential By the Lake Realty?

TRAINING! New agents OR experienced!

Once you have become licensed it is important that you get proper training. Having a sales background is certainly an asset; real estate sales, however, is quite different than other sales professions. Most people entering into real estate sales do not come from a sales background and even if they do, training is crucial at the onset of your career.

Here at Prudential By the Lake Realty we offer hands-on practical training necessary to get you started in conjunction with in-house training using a proven “Quick Start” method designed by top professionals in our field and provided to us by our Prudential Network. However, we know how much time you have just spent in class doing the “theory” with your courses and want to get you out there doing the “practice” which means actually trading in real estate AND making money as quickly, but as well educated, as possible - that’s what our versatile on-line training program is designed to do!

“Skill to do comes of doing” – Ralph Waldo Emerson

  OUR WONDERFULNESS!

As a successful well-known and well-established brokerage in Burlington for over 30 years, Prudential By the Lake Realty, Brokerage (and being part of the Prudential Real Estate Network) has the knowledge, experience, and up-to-date technology to offer the best start to new (as well as experienced) salespeople to help them build and grow their business.

We offer outstanding services to our agents, competitive compensation packages, low monthly fees, on-going training and unparalleled support staff. Our office is in a great location in Burlington’s downtown core and equipped with the latest technology to help you run your business. We’re a small “boutique-style” company (with all the benefits of being part of the large Prudential network!) and like it that way since we have found that lends itself to a fantastic culture in the office where everyone gets along and actually helps each other; we take pride in each other’s successes and support each other through all of our transactions. This is a valuable component of doing business that you won’t find anywhere else!

Don’t just take our word for it, come find out for yourself!

For more detailed information about how Prudential By the Lake Realty can help your business contact our office at 905-639-6111 or careers@bythelakerealty.com

  Why choose Prudential?

Here are a few Prudential Real Estate "Key Differentiators"


•The Prudential name and “Rock” logo are among the most widely recognized brands in the U.S. and worldwide. Its name dates back to 1875, stands for strength, integrity and trust.
•Innovative Intranet website (PREA Center) for Network members/sales professionals, which offers 24/7 access to products, services and real-time information to help you grow your business.
•Unlimited free access to electronic post-cards to complement technology savvy sales professionals marketing efforts.
•Free online customizable advertising templates available for one-stop access to creative materials and artwork, print ads, billboards, television spots or radio scripts.
•The only franchise that continues to deliver localized training to a broad regional constituency.
•The first in the industry to launch proprietary eCertified designation, which assures customers they are working with professionals who are knowledgeable in the use of technology.
•First to launch alternative pricing system, Prudential Value Range Marketing (PVRM), to traditional fixed-price marketing.
•A media campaign that generates nearly one billion impressions among its target audience of adults ages 25-54 through national TV and print advertising.
•Upper-end demographic and highest average home sale price ($298K2) in the industry.
•A broker-to-broker referral program, which works with over 58,000 sales professionals and contains more than 750 real estate companies.
•Prudential Real Estate and Relocation Services, was the first fully-integrated real estate and relocation company with Prudential Real Estate and Prudential Relocation.

  Do you think you have what it takes to be a Realtor?

Take the Real Estate Simulator test below and see how you compare to top professionals in our industry! A confidential report is emailed to you and a copy is emailed to us (only for residents of Burlington, Waterdown and Flamborough if you live outside of these areas but are still considering Burlington then call us directly prior to taking the assessment). Come in afterwards and see Roy, our Broker of Record, for a detailed explanation of your assessment – it may not be what you think!

Go to Prudential Canada’s corporate head office online at www.prudential.ca  then select “Careers in Real Estate”, scroll to the bottom where you will see the “Real Estate Simulator”. Click on the box and take the test!

This will provide you with a detailed report of your over-all suitability to the industry.